Destination Insights
Transfoming the way tourism destinations manage their business
Platform
A complete end-to-end business intelligence solution for tourism destinations
Six systems working together to connect your destination and drive smart decision-making
Connect
Integrate from all sources
Store
Centrally manage your data
Prepare
Cleanse, join, and combine
Visualize
Empower all with insights
Collaborate
Enable seamless collaboration
Predict
See whats next with AI capabilities
Connect
Pull all your data together regardless of where it sits
Destination Insights aggregates all of your data into a single source of truth – from visitation, spend, hotel, airline, tourism employment, marketing, travel trade, meetings & conventions, visitor services and more.
- With over 1,000 pre-built connectors, time-consuming and costly data aggregation efforts are thing of the past.
- Connect to a data source in minutes. Plug in your username and password, decide what data you want to connect to, and you’re up and running.
- Get alerted on issues. Know immediately when there are errors with your data integrations with built-in alerts.
Store
Centrally manage your destination's data with confidence
With Destination Insights, everyone in your organization, at any level, can access the same data sets and gain trusted insights to help them make faster decisions.
- Enable your entire team to work from a common data set with Destination Insights built-in data warehouse.
- Manage hundreds of data sources, billions of rows of data, with confidence.
- Monitor your data in real time with intuitive visual representation of how data is flowing through the platform.
- Control user data access to data with intuitive permission management capabilities.
- Encrypt, protect, and govern your most sensitive data sets like PII, PHI, or HIPAA.
Prepare
Prepare data easily
Cleanse, join, and transform your data with visual integration flows or advanced tools.
- With our drag-and-drop guided design experience, people of all skill levels can visually cleanse, combine, and transform data sets, all without knowing SQL.
- Get alerts in real-time. Receive alerts when data transforms fail.
- Create advanced transformations. For data that requires more complex refinement, use SQL commands right in the platform for subqueries, advanced joins, and sub-selects, and the ability to choose your own indexing and system tables.
- Deep data science capabilities. Write custom R or Python scripts, or use our data science actions to prepare data for predictive modeling.
Visualize
Empower everyone with insights
Destination Insights visualization tools enable a consolidated view so you can easily conduct analysis, create interactive visualizations, and understand, tell, and share real-time stories about your destination.
- Leverage Rove’s pre-built dashboards and reports, tailored to each role and function of Destination Management and Marketing Organizations.
- Create pie charts, graphs, interactive maps, and other visualizations of your data with just a few clicks.
- Tell a story with your data. Customize your visual layouts to help guide data analysis, with sizing options, colors, explanatory text, and images— no coding required.
- Refine the data by adding or removing data points, creating calculated fields, and filtering the data.
Collaborate
Share and discuss insights
Collaboration and productivity tools are built directly into the Destination Insights to enable immediate conversations about the insights you are seeing.
- Chat to collaborate. Create team channels, start team conversations, and discuss the data and insights you’ve discovered.
- Count on scheduled reports. Get visualizations delivered to stakeholders’ inboxes at specified times and link directly to Destination Insights to view the data.
- Get the latest updates on your mobile, tablet, and desktop with real-time alerts about the topics and data driving your destination.
- Easily embed reports and dashboards into Microsoft Office documents, websites, and member portals.
Predict
Guide decision making with predictive insights
Get insights faster and see what’s next for your destination using alerts, machine learning algorithms, natural language processing, predictive analytics, and other AI technologies.
- Get automatic insights into your data that you may not have noticed otherwise. Destination Insights is constantly monitoring and analyzing your data to provide a text summary of the report, as well as outlier detection, distribution, correlations, and more.
- Ask questions about your data in natural language and get an instant response with text bots.
Purpose built for tourism destinations
Destination Insights combines the best-in-class Business Intelligence Platform capabilities of Domo with purpose-built capabilities designed by Rove to meet the needs of today’s Tourism Destination Management and Marketing Organizations.
Start a conversation
What's on your mind? Let's explore the possibilities.
Rove is a leading travel & tourism data and analytics company. Leading tourism organizations & destinations globally rely on our tourism data solutions to navigate change and accelerate tourism economic recovery and growth.
