TRAVELSAT© Competitive Index
Powerful insights from your travelers to improve your destination competitiveness.
The global standard for measuring and benchmarking visitor experience quality.
TRAVELSAT© Competitive Index is the only tourism research platform that collects data on visitor satisfaction to measure and globally benchmark your visitor experience against your competitive markets and traveler segments.
UNWTO endorsed global standard
TRAVELSAT© Competitive Index is the independent UNWTO endorsed global standard measuring visitor experience quality.
Trusted by more than 100 leading destinations in 5 continents
Local, regional, national Tourism Boards and DMOs in North America, Caribbean, Europe, Middle East, Indian Ocean and Asia Pacific.
60+ measurement categories covering all aspects of the visitor experience
Accommodation, transportation, food, leisure and cultural activities, shopping, safety feeling, heritage, landscape, hospitality, cleanliness, value for money.
Unrivaled competitive benchmarking options
Based on geographical, markets, travel segmentation and geo-topic norms (cultural explorers, business/MICE, millennials, families, city breakers…).
Validated and founded methodology
Based on 13 years of consistent systematic research, and data quality control procedures, TRAVELSAT© is designed to ensure the highest quality actionable insights.
Cost effective and scalable
TRAVELSAT© Competitive Index can be tailored to your research objectives and integrated into your analytics efforts.
Make more informed tourism investment decisions
More than performance benchmarks, TRAVELSAT© Competitive Index provides the trusted insights tourism destinations need to confidently develop their visitation and revenue growth strategies.
Destination Planning
Want to assess your market readiness to attract and grow Chinese traveler visitation? Want to grow repeat visitation among millennial’s? Are you well positioned to maintain share among boomers? Are you effectively managing rising traveler consumer service expectations? Want to develop a plan to drive year-round visitation? These are just some of the important challenges TRAVELSAT© Comptetitive Index can help solve.
Brand Management
Are you looking to reposition your destination brand? TRAVELSAT© Competitive Index provides valuable insights into your destination’s strengths and weakness compared to your competition. Understand the areas of the traveler experience truly differentiate you from other similar experiences, regions, or destinations.
Industry Stakeholder Management
Are you effectively converting insights into action to mobilize your industry stakeholders? TRAVELSAT’s quantitative methodology can help assess the sensitivity of different factors within the traveler experience and help prioritize the areas that will drive the largest economic impact for your destination.
Product Development
Developing a comprehensive product roadmap is key to a successful destination. TRAVELSAT© provides valuable insights across all product dimensions to measure traveler expectations, value for money, product quality, and identify product gaps to improve visitor satisfaction.
Trusted by more than 100 leading destinations in 5 continents
TRAVELSAT© is transforming the way the destinations improve destination competitiveness. Here are just a few examples:
Interested in seeing how TRAVELSAT© can help transform your business?
TRAVELSAT is is a proprietary solution developed by TCI Research, a Brussels-based Travel Data Intelligence Agency endorsed by UNWTO.
Rove Marketing is an exclusive Affiliate Partner Agency for TRAVELSAT solutions.
Rove is a leading travel & tourism data and analytics company. Leading tourism organizations & destinations globally rely on our tourism data solutions to navigate change and accelerate tourism economic recovery and growth.
